PROBLEM: International skincare company using one IG account for all countries. US following was only 3%. SOLUTION: Created an email campaign for US customers to follow our Instagram. RESULT: Increased to 15% within 1 month.

RESULT: Partnered with Allure Beauty Box to promote the Lemon Butter Superfood Rescue Butter by Dr Botanicals during the start of COVID-19. We positioned the product to be a moisturizer for medical professionals who were hand-sanitizing and overdrying their hands. The product was featured in the Allure Mini Magazine and was introduced to 90% of the Allure Beauty Box members. The campaign created a social buzz with 16+M bonus impressions earned, and an open email rate that exceeded the industry benchmark by 14%.

RESULT: Pitched Dermascope Magazine and received free publicity that increased brand awareness. The product I pitched was featured under "Products that are shaping our industry." SAMPLE: "AW Advanced Skincare Training's LIFT BTX Serum by Oxynergy Paris combines exclusive peptides (octapeptide and pentapeptide) to achieve a safe and mild BOTOX®-inspired alternative..."

RESULT: Increased sales by 33% by creating an abandoned cart strategy. Created copy and product descriptions. SAMPLE: "A highly effective, botanical-based brightening exfoliating cleanser without harsh ingredients enriched with salicylic acid. Purifies, brightens, and evens skin tone without chemical abrasives. Natural papaya and pineapple enzymes work to eliminate dry, dull surface cells and toxins to reveal a soft and smooth complexion."

PROBLEM: The original webinar had too much information that didn't feel digestible for the client to take action. SOLUTION: I dove right in, re-wrote the script, and tweaked the design. The conversion rate doubled from 6% to 12%. In addition, the webinar saved the company time, money, and effort for managers responsible for the onboarding and training activities.

RESULT: Email campaign to raise brand awareness for the World's Largest Entertainment McDonald's. Built a membership database for email marketing campaigns reaching more than 26,000 customers. Created a jingle for the McWrap which exceeded the CTR industry-standard of 1.25% to 3%. SAMPLE: "Feeling pretty hungry, need to grab something quick; Lots of restaurant options, need to make a pick. See those golden arches from my favorite chain; pull up to Mickey D's in the drive-thru lane...."

RESULT: By activating 55 Social Spotters (influencers) to share photos of the toys online, I increased brand and retailer awareness by 36%, as well as generate consideration to purchase Ryan’s World toys among consumers.  The Social Spotters program exceeded industry benchmarks for engagement rates on Instagram, Twitter, & Facebook. (Instagram – 2.67% vs. 1.97%, Twitter - .11% vs .036%, Facebook - .52% vs .12%)

RESULT: As an industry expert, I wrote a product review for COSRX, a Korean skincare brand. My blog increased brand awareness and helped build trust amongst Korean skincare newbies. SAMPLE: "There’s no denying that South Korea is the largest cosmetic mecca in the world. K- Beauty is not just about the infamous 10-step skincare routine, it’s a lifestyle. Espresso to Italians is what high-quality skincare is to Koreans. Not optional, but a must."