Dr Botanicals + Allure Partnership

RESULT: Partnered with Allure Beauty Box to promote the Lemon Butter Superfood Rescue Butter by Dr Botanicals during the start of COVID-19. We positioned the product to be a moisturizer for medical professionals who were hand-sanitizing and overdrying their hands. The product was featured in the Allure Mini Magazine and was introduced to 90% of the Allure Beauty Box members. The campaign created a social buzz with 16+M bonus impressions earned, and an open email rate that exceeded the industry benchmark by 14%.

Radiant-MD E-Commerce

RESULT: Increased sales by 33% by creating an abandoned cart strategy. Created copy and product descriptions. SAMPLE: "A highly effective, botanical-based brightening exfoliating cleanser without harsh ingredients enriched with salicylic acid. Purifies, brightens, and evens skin tone without chemical abrasives. Natural papaya and pineapple enzymes work to eliminate dry, dull surface cells and toxins to reveal a soft and smooth complexion."

The McWrap RAP with McDonald's! - E-blast

RESULT: Email campaign to raise brand awareness for the World's Largest Entertainment McDonald's. Built a membership database for email marketing campaigns reaching more than 26,000 customers. Created a jingle for the McWrap which exceeded the CTR industry-standard of 1.25% to 3%. SAMPLE: "Feeling pretty hungry, need to grab something quick; Lots of restaurant options, need to make a pick. See those golden arches from my favorite chain; pull up to Mickey D's in the drive-thru lane...."

Travel Aromas- E-Commerce

GOAL: A faux DTC brand, product, and website I created on a rainy day to add to my portfolio. This e-commerce showcases my ability to conceptualize an out-of-the-box idea related to the current climate. I designed and wrote all copy. SAMPLE: "Close your eyes, and there it is, perfectly brought to life: the spice marketing souk in the Marrakech medina, with its mingling scents of clove, sandalwood, cardamom, frankincense, and myrrh. The remedy for your wanderlust."

Fifty Shades of Snail: South Korea’s Beauty Obsession - Product Review

RESULT: As an industry expert, I wrote a product review for COSRX, a Korean skincare brand. My blog increased brand awareness and helped build trust amongst Korean skincare newbies. SAMPLE: "There’s no denying that South Korea is the largest cosmetic mecca in the world. K- Beauty is not just about the infamous 10-step skincare routine, it’s a lifestyle. Espresso to Italians is what high-quality skincare is to Koreans. Not optional, but a must."

5 Transformational Lessons I Learned Living in Korea - Blog

GOAL: I am very introspective, curious, and always looking for the lessons in everything. I wrote this blog to give future employers a feel of who I am- beyond "employee." SAMPLE: "When I moved to Korea, I was in awe of each change of season. I then learned the power of seasons in my own life. I realized that in life and nature, everything is always in flux. Life is found in yielding to the river — yielding to the seasons — and allowing the universe to take me on the adventure it wants me to have...."

"A creative life is an amplified life. It’s a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life. Living in this manner–continuously and stubbornly bringing for the jewels that are hidden within you–is a fine art, in and of itself.”

Elizabeth Gilbert

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